Important On-Site and Off-Site SEO factors
ON-PAGE SEO
1) Keywords selection and Optimization.
2) Content Formatting.
3) Write Unique and keyword rich title tag.
4) Meta description tag- This is used to specify page descriptions.
5) Meta keyword tag-This Meta tag is used to specify keywords for pages.
6) Improving URL Structure.
7) Image tag Optimization
8) Improving Internal Linking- To ensure that website gets properly spidered and all
the pages are found by the search engine.
9) H1, H2 Optimaztion- H1 and H2 Tags are HTML commands used to underline the
most important parts of the web content i.e. targeted keywords.
10) Resolving Dublication Content issue or Canonical issue. With the canonical tag, you
can specify your preferred version of any page URL.
11) Robots.txt validation
12) W3C Validation-Validating the html and other codes in your website can be a time
consuming task.
13)Have a useful 404 page.
14) Better Anchor Text- Suitable anchor text makes it easy to convey the contents
linked.
15)Webpage Size.
16)Redirect the non-www version of website to the www version or vise versa
17)Resolving /index.php issue.
18) Resolving /home and /Home issue.
19) Add a call to action button (if required).
20) design landing page.
21) Add Social Media Meta Data/Rich Snippet Codes.
22) Resolve Broken Link issue.
23) Create a XML Sitemap that tells search engines about the structure and hierarcy of
your website.
24) Google page speed.
OFF-PAGE SEO
1) Social Media Optimization
2) Social Profile Creation
3) Blog Writing
4) Content Writing
5) Press Release Writing
6) Social Bookmarking
7) Directory submission
8) Articles Submission
9) Blog Submission
10) Video Submission
11) Local Search Engine Submission
12) Press Release Submission
13) Creating Facebook, Twitter, Linkedin pages and posting updates and tweets.
14) Link buildind Activities
15) Site Submission to google yahoo and bing
16) Email Marketing
17) Lead generation
18) Content Marketing
19) Brand Awareness on Major networks for reputation management.
20) Competitor Backlinks Analysis
21) Disscussion Forum links
22) Forums commenting
23) Business listing
24) Blogs + Blogging
25) online video marketing
26) Guest Blogging
27) ques + Answ sites
28) Document Sharing
29) ppt sharing
